What does the term "creative AI" refer to?

The term "creative AI" refers to AI systems that assist in creative processes. This encompasses technologies that can generate art, music, literature, and other forms of creative content, effectively collaborating with human creatives or functioning autonomously to produce original works. Creative AI leverages generative algorithms to replicate or inspire artistic expression, innovating in ways that enhance human creativity rather than limiting it to purely functional outputs.

By distinguishing creative AI from AI designed strictly for business optimization, generating only technical documentation, or focusing solely on data analysis, we see its unique contribution to fields requiring artistic and imaginative input. Such AI tools are increasingly being integrated into creative industries to boost productivity, spark new ideas, and support human creators in exploring different styles and concepts.