When implementing multimodal search, which outcome significantly impacts customer satisfaction?

Improved engagement and product discovery is crucial in the context of multimodal search because it directly influences how users interact with the platform. When customers can seamlessly explore various types of content—such as text, images, audio, and video—they experience a more immersive and satisfying search journey. This capability allows customers to discover products more effectively, leading to higher likelihood of finding what they are looking for, which enhances their overall experience.

In multimodal search, the integration of different data types supports personalized and relevant search results. This capability not only engages users by catering to their preferences but also increases the chances of conversions, as users are more likely to purchase when they discover items that resonate with their needs and interests. Overall, a search experience that fosters better engagement and discovery leads to higher customer satisfaction, as users feel that the platform truly understands and meets their needs.